Tag Archives: Steve Jobs

Apple Had it Right…

In 1984, Apple released one of the greatest commercials ever during Super Bowl XVIII. It was an advertisement for the very first Macintosh computer that used Big Brother from George Orwell’s classic novel as the face of their competition. They chose the antagonist from 1984 to represent the elite that seemed to control technology and their consumers while the olympian, who symbolized Apple’s new creation, disrupted the brainwashing by breaking the big screen bringing forth the idea of a new hope. Apple’s Macintosh came to save the day but years later, in 2017, the idea of 1984 is more poignant than ever and we can give a bit of credit to our “personal” technology. Continue reading

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